ALEXFRANKEL.CO
Photographer, director, editor.
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2016 Hyundai Tucson Reveal

2016 Hyundai Tucson Reveal

 
 

DIRECTOR, CINEMATOGRAPHER, EDITOR, COMPOSITOR, COLORIST - INNOCEAN USA

Hyundai ordered a reveal video for their new 2016 Hyundai Tucson to be launched around the time of the reveal of the car at the New York Auto Show. We shot this on one day at a soundstage in Orange County, CA. on a Canon C100 with all Canon Cinema lenses. This video's a great example of how you can get a larger production look for very little investment.

I brought in two talented friends, Ryan Speers and Isaac Ruth, to help make the lighting as great as it could be for the shoot. We blacked out the entire stage including painting the entire stage matte black to cut down on reflections. 

This was my first experience having the capability to choose my own team for a shoot and it couldn't have gone more smoothly. We had a blast and it was great to have so much creative control over the final product.

Creative Director: Greg Braun
Associate Creative Director: Brian Chin