ALEXFRANKEL.CO
Photographer, director, editor.
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Genesis G90 Brand Launch

Genesis Motors "G90" Brand Launch

 
 

DIRECTOR, EDITOR, COMPOSITOR, COLORIST - INNOCEAN USA

Hyundai spun off their higher end vehicles, formerly known as the Genesis and Equus, into a new luxury line to compete with the likes of Lexus, Audi, and Acura called simply Genesis. The flagship vehicle is a hybrid of the old Genesis and Equus, though largely features all of the luxury features found in the Equus. This car is the G90 and armed with extremely limited information, this is the video I wrote, directed, and edited for them.

I brought in two talented friends, Ryan Speers and Isaac Ruth, to shoot and assistant direct this video with me. Our crew was fantastic and we were fortunate enough to be able to shoot this on a RED Epic in 4K giving us all of the detail you'd hope for in a video like this.

Creative Director: Dave McClain
Art Director: Jackie Barkhurst
Copywriter: Erica Henderson
Director of Photography: Ryan Speers
Assistant Director: Isaac Ruth