ALEXFRANKEL.CO
Photographer, director, editor.
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Hyundai Asset Shoot 04

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Photographer, director, editor, retoucher

This is the fourth "asset pack" I shot for Hyundai on a 10-day long road trip beginning in Los Angeles, traveling through Big Sur, Carmel, San Francisco, Point Reyes, Napa Valley, and some of the agricultural lands heading back towards LA. We wound up with nearly 10,000 photographs which were culled down to a few hundred that were edited and delivered for use to Hyundai. We traveled as a caravan in three vehicles, featuring the 2017 Elantra, the 2016 Sonata, and the 2017 Tucson. Below is a small sampling of what was captured.