Photographer, director, editor.

Hyundai Sonata Plug-In Hybrid Launch Campaign

Hyundai Sonata Plug-In Hybrid Campaign



I've shot a lot of projects, edited and composited many more, but this one thus far was the most difficult for me. As Director and DoP on set, the entire weight of the production is on your shoulders and as editor, compositor, and colorist, the entire project rests in your hands.

I was fortunate enough to be loaned the brand-new 4K CION camera from AJA. I've shot most of my stuff with Blackmagic and Canon cinema cameras and most of the things I've edited have been ALEXA, RED, or Phantom footage. This is a new camera with a few quirks and I'd never shot anything with it previously therefore it presented a whole host of challenges.

My main complaint with this footage is the sheer amount of light the camera sensor needs to expose properly. We had over 14k watts of light pumping into the warehouse space we were shooting in and simply wasn't enough. When exposed properly, this footage is nothing short of amazing. Unfortunately the grading process on underexposed CION footage reveals some ugly grain and sensor burn that shouldn't be there.

Either way, I was fortunate enough to get the camera long enough to shoot five videos. These are the first two and all-in-all, I'm pretty pleased.