ALEXFRANKEL.CO
Photographer, director, editor.
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Hyundai Sonata Times Square Billboard

Photographer, retoucher

I shot the teaser and reveal images for the 2018 Hyundai Sonata. The images were used both digitally and on a billboard in Times Square in conjunction with the vehicles reveal at the New York Auto Show. I was fortunate enough to be there for the event and got to see it go live. The images cycled through every few seconds to display a new angle of the car.