ALEXFRANKEL.CO
Photographer, director, editor.
Lexus_Intensity_Prores.jpg

Lexus Intensity Commercial

Lexus Intensity Commercial

 
 

Assistant editor & designer - imaginary forces

The idea behind this commercial was the driver gets behind the wheel of a new car and feels a rush of emotions. I assistant edited and designed the spot which involved a lot of fast cuts between a variety of exciting clips. We did quite a bit of research to find elements that suited exactly what we were looking for in an efficient manner given the short time period each shot would appear on the screen.