New Work: 2026 Mazda CX-5 Press Photography & Video
Mazda brought Mega Nice Creative down to Encinitas for the press first drive event for the all-new 2026 CX-5. The brief was a full asset pack — drone aerials, light running footage, and stills across multiple colorways for press and marketing use.
Working directly with an OEM on a press launch is a different pace than editorial or branded content. The deliverable list is longer, the coordination is tighter, and the vehicle has to look right in every frame. Encinitas gave us good coastal light to work with.
Ryan Speers joined as b-cam operator and co-stills photographer. Isaac Ruth co-edited the video.
Director / Producer / Photographer / Drone-op / Finishing Editor: Alex Frankel
B-cam / Co-stills: Ryan Speers
Co-editor: Isaac Ruth
Client: Mazda USA
Prod. Co: Mega Nice Creative